Friday, 31 January 2014

Fashion Friday: Ad campaigns

I don't know about you but isn't there something quite captivating about fashion adverts? Anyone that buys almost any kind of fashion magazine will know many of them have a fair few adverts. Some people can't stand them but I have a kind of obsession with them. Its something to do with the photography, clothes and how each label has a recognisable ad style. A few of my favourite ad campaigns are the ones created by Dolce & Gabbana, Orla Kiely and Celine.
The Celine ads always have a slightly severe but beautiful look, Daria Werbowy has starred in many Celine ads for several consecutive seasons. Her striking details contribute to the appeal of the adverts. I absolutely love the decorative tiles used for the backdrop of the advert below, which contrast brilliantly with the simplicity of the garments. Dolce & Gabbana's ads always include that Italian heritage which makes the label so appealing. Wearing garments directly inspired by Italian history, the campaigns are photographed in Italian settings, often with the models surrounded by an 'Italian family'. Orla Kiely ad campaigns are kept simple but still appear luxurious. The clothes of course, are sumptuous but are offset with an uncomplicated background, the ads are the perfect mix of luxury and normality. The strange appeal of ad campaigns...


Top two: Dolce & Gabbana
Middle three: Orla Kiely
Bottom: Celine

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